Supporting Oregonians in Finding Employment Post-Pandemic
The Challenge
As temporary changes to unemployment insurance policies expired after the pandemic — including the pause on work search requirements — the Oregon Employment Department (OED) worked with WorkSource Oregon partners to ensure that job seekers across the state knew about the full range of resources available to support their work search. However, WorkSource Oregon’s outdated brand and website did not reflect Oregon’s diverse workforce and risked discouraging people from using its services.
The Solution
Le Chevallier Strategies worked with OED and WorkSource Oregon to conduct a rebrand and website redesign--all within a two-month timeframe. WorkSource Oregon also wanted to be sure all 43 WorkSource Oregon offices were engaged in the project. Le Chevallier Strategies:
• Wrote a communications plan for the return-to-work campaign
• Led the creative and design for the rebrand, including logo, color palette and fonts
• Led the website redesign –which was translated into 11 languages – and included -creative, design, website development and website content creation
• Developed a new set of core messages
• Developed a brand refresh toolkit for 43 WorkSource Oregon partners across the state
• Drafted social media guidelines
The Results
Not only did the brand refresh and website provide an opportunity for the State of Oregon to showcase the many services provided by WorkSource Oregon during a time of great need, it provided thousands of Oregonians who had been impacted by job loss a warm, professional and welcoming hub of resources to support them in finding employment opportunities that would suit their skills and their family’s needs. It also provided a professional face for employers who work with WorkSource Oregon to advertise career and employment opportunities through the State.